The Power of Video

Video is an excellent medium for creating compelling stories that can engage and motivate your audience. It’s versatile and used for a variety of communications channels such as events, social media, websites and ads.

It’s an impactful way to convey an issue, whether on location, through conversation, narration or animated graphics. Video storytelling evokes sentiment that can engage your audience and spur the change you desire.

I’m a co-producer at Transit Pictures specializing in videos about sustainability, climate change and solutions. Power for All asked us to create a video during COVID-19 shelter-in-place with original content celebrating Power for All and its partners’ progress to end energy poverty since the organization’s inception five years ago. We guided each participant in how to film themselves and deliver compelling statements that collectively told an inspirational story of accelerating distributed renewable energy.

While working at ClimateWorks, I co-produced several 10+ minutes videos for the Powering Past Coal Alliance (PPCA) and Bloomberg Philanthropies that address different aspects of a coal power phase out. Shorter versions were screened at international conferences including the Global Climate Action Summit, COP24 and BloombergNEF NY Summit. The videos brought critical issues to light for governments and businesses contemplating PPCA membership and coal plant retirement as a high impact climate mitigation solution. Below are two of those videos.

Common Sense, Common Ground: This is a story about the TransAlta Coal Plant in Centralia, WA and the intense negotiation between environmentalists, workers, the power plant owner and state lawmakers to find a phase out solution with a softer economic landing for the community. The video illustrates how parties with very different positions came together with determination and open-mindedness to create a fair deal. Their experience serves as a model for retiring thousands of coal plants globally and creating economic diversity in a just way.

Blueprint to Transition: This video provides a look at how the U.K., the birthplace of industrialization, is rapidly phasing out coal power and expanding clean power. The U.K. is expected to be coal power free by 2025 or sooner. Climate change policies provided a level playing field for renewable energy growth and certainty in the market, leading to a boom in offshore wind operations that are no longer buoyed by government subsidies. Energy companies are installing offshore wind turbines and opening factories and maintenance operations that are creating good-paying jobs. Maritime communities such as the Humber are reinvigorated after suffering economically due to a loss of fisheries. The U.K. experience serves as a model for other governments on how to end coal power and advance a thriving low carbon economy.